Featured & Noted
Vikar in the press.
Stories about makeup that feels more human—made for self-expression, real skin, and the freedom to define beauty on your own terms.
↗ Independent voices. One evolving beauty story.
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purpose
In the Headlines
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From a founder-led challenge to beauty’s “fix-it” culture to a place in the month’s most exciting beauty launches, explore the conversations shaping Vikar’s first era.
Diksha Paul launches Vikar Beauty, a conscious makeup brand focused on self-expression and inclusivity.
A launch feature introducing Vikar’s thoughtful approach to colour, confidence, conscious formulation, and beauty that makes room for individuality.
Read the launch feature →Seven new launches of May that deserve a permanent spot in your routine.
Vikar’s Lipstick & Blush Combo joins MissMalini’s edit of noteworthy new beauty launches—an effortless colour pairing made for everyday routines.
Explore the beauty edit →How Vikar Beauty is challenging the industry’s “fix-it” culture through authentic transformation.
A founder profile on replacing correction with confidence, perfection with individuality, and beauty pressure with honest self-expression.
Meet the founder →What if beauty was never something that needed fixing in the first place?At the heart of Vikar Beauty
Press & Partnerships
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For interviews, product requests, founder commentary, editorial opportunities, or collaborations, reach out to the Vikar Beauty team.
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